If you want to make your brand look more human, real and intimate with your customers, you should be on Instagram too.
Check it here!Īs you certainly know, 500 millions of users are activeInstagram every day. I have a nice piece of software which is used almost daily to create Facebook and Instagram stories and publish them. Use stories - Stories are the #1 way to create engagement on Instagram so start using it today. Use videos - Instagram users love video content and you can use Instagram TV to publish more and longer videos.ġ0.
Add VALUE - as mentioned before, we all have something to sell - this is a fact but think about adding value first before asking for the sale. You can add the full link o a shortened one through bit.ly or another service to also help you to track the link clicks. The only clickable link is the one in the bio. Add a link in the bio - the links you are publishing on Instagram are not clickable. Attract and Engage - this is by far the most important thing to consider. The reality is that it is best to use Instagram with a purpose. You either promote your personal brand or sell products and services or promote a brand. Perform research about potential costumers - I believe that you want from Instagram something more than just seeing some nice pictures :). Set up a publishing calendar - failing to plan means planning to fail, Instagram will be like any other activity and proper planning will make achieving targets much easier. Create and prepare your content - at the beginning, it will seem like a daunting task but as you progress, things will get better and better through practice. Find the best hashtags - this is the proper way to reach your target group and have your content posted in front of them. Check what your competitors are doing - this will help you to see what works and what doesn’t and create your way of communication. 
Since users love visual content it is a proven fact that the fans and followers are 40% more likely to engage with brands that post pictures so Instagram is a great platform to follow this trend So while you may consider these initial assumptions historical (the links are a little bit old :)) it is great for many occasions to return to basics to understand the present and the future. Now Instagram has more traffic than Facebook and Twitter combined.
Since the beginning, Instagram had surpassed Twitter in numbers and quality of the traffic.
It is far easier to reach your followers organically - while on Facebook you can reach 3 to 5% on Instagram you can reach 50% to 70% and some people say 100%. In a nutshell, why people love Instagram and why you should love it too So if you are asking yourself why worth doing stuff on Instagram o doing more stuff I have some answers. Instagram is great for businesses because you can publish here behind the scenes stuff, epic promos, short videos and interact with the followers in a very special way.
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